2010 Cervelo R3 and R3 SL frames and complete bikes receive a factory approved price reduction - you can get one of the most successful bikes in the pro peloton for less than ever.  If it fits you well, the R3 is a great platform for many performance riders.

Previous R3 frameset price $3100, price reduction to $2500.   R3 Ultegra reduced to $3200 from $4000.  R3 Dura Ace reduced to $4850 from $5400.

Previous R3 SL frameset price $4000 reduced to $3200.   R3 SL Red reduced to $5300 from $6600.

Between our inventory and what Cervelo has in-stock, most sizes are available.  Contact one of our locations for more information and to order.

Look is offering a nice opportunity to upgrade your pedals at a significant discount.   All you need to do is bring-in (or send-in) a pair of  pedals (in working condition) from one of the following brands: Older LOOK, Speedplay, Shimano, Time, Crank Bros, Mavic, Ritchey, Campagnolo, and BeBop.  In exchange, we’ll give you a nice discount on a new pair of Look Keo 2 Max.

Trade in is available towards the following LOOK Pedals:

Kéo 2 Max Carbon.  Regularly $249.99.   Trade-In:  $189.99.
Kéo 2 Max.  Regularly $179.99.   Trade-In:   $134.99.

Fit Werx in Vermont 802-496-7570

Fit Werx in Mass 978-532-7348

The deal is pretty simple, buy a Guru Merus (one of the nicest ti aero frames available) up until August 15, 2010 and we’ll take $1000 off.    In addition to stock sizes, the Merus is available in full custom geometry at no extra charge, so it fits just about any athlete well.   Check out the Merus at http://www.gurubikes.com/enUS/products/merus/

Contact a Fit Werx location for details and remember that if you have been fit with us before, we have all your information on file to help size the bike properly.

Fit Werx in VT 802-496-7570

Fit Werx in MA 978-532-7348

Coupon Code “FS100″ in the on-line store provides free ground shipping on all orders over $100.  The only items that do not qualify for this promotion are travel cases.

Travel to Fit Savings Program

Like Disney World for cyclists, but healthier! Never has there been a better time to get a new bike and take a vacation at the same time. People visit us from around the world to be fit, to get a new bike and to have their bike serviced. Now, for new bike buyers flying in and/or staying overnight, we’ll help pay your way to do the same!

For those riders flying in and/or staying overnight, you can earn up to $500 in credits towards paying for your travel and lodging expenses! In addition, remember that there is also not state sales tax on bikes or any other products that we ship out of state. *(scroll to bottom for program details)

Vermont Location:

Combine your bike purchase with a weekend (or longer) vacation in the beautiful Mad River Valley. Whether you just want to spend some time by yourself, with a significant other or with the entire family, the Mad River Valley is a great place to relax or train. The Mad River Valley is home to Sugarbush and Mad River Glen ski resorts (with summer and winter activities for all), and easy driving distance to other central Vermont highlights like Burlington, Lake Champlain, Stowe and Ben & Jerry’s Ice Cream. If you want riding, we have roads and trails with great scenery and ample challenge right out the front door. There is over 14,000 feet of climbing and descending on local roads alone.

Visit www.madrivervalley.com to learn more about what the Valley offers and click on events listings to see some of the better regional cycling and triathlon events in the area that you could schedule a visit around. www.madriverriders.com has additional information on some of the rides (MTB and road) around the Valley.

Airports: Burlington, VT (BTV) is under an hour away and Manchester, NH (MHT) is a little over two hours away.

Inns and Lodging: Visit our lodging page and/or call us toll free for recommendations and free assistance with your travel arrangements and to receive any available discounts that we have arranged at local lodges. 866-833-4FIT.

Ground Transportation: Rental cars are available at both airports and “bike friendly” taxi service from Burlington is also available at the airport. You can also ship your bike directly to us via UPS, Fed Ex or DHL. Contact us for additional information.

Massachusetts Location:

Fly in and out of Boston for an afternoon or spend a weekend in and around historic Boston while getting a new bike and checking out the latest gear! Consider flying into smaller and less congested (and often less expensive…) Manchester, NH airport as well. About an hour away, it is a great alternative.

Airports: Boston/Logan, MA (BOS) or Manchester, NH (MHT)

Ground Transportation: Rental cars available at either airport. You can also ship your bike directly to us via UPS, Fed Ex or DHL. Contact us for additional information.

*Travel to Fit Program Details:

• • Amount of credit is based on bike purchase price and covered expenses. 10% of bike purchase price, up to $500, may be credited towards travel expenses.
• • “Travel to Fit” program must be mentioned at the time of bike purchase and is not available retroactively.
• • Amount is paid in store credit towards future purchases by mail or in person.
• • Credit will be issued 30 days after your new bike is delivered and is valid for one year after issue date.
• • Airfare, rental car/taxi and lodging expenses are covered expenses. Receipts must be presented at time of purchase for credit to be issued.
• • Offer not valid on sale items or with other promotions.
• • Offer valid on purchase of complete bikes only.

Your Cause Is Important to Us

Are you or someone you know planning on participating in a Benefit or Charity cycling event in 2010? If so, Fit Werx would like to donate to your fundraising effort and help you reach your goal.

With every purchase you or someone you know makes at Fit Werx, you will earn Fit Werx charitable dollars which will then be donated directly to your organization.

Q) So how does it work?

A) Simply sign up for the “Fit Werx Gives Back” charitable donation initiative by filling out the simple form at a participating location or email your name, the event, date of event and the charity’s name in which the donation will be made to fw2@fitwerx.com or info@fitwerx.com.

Q) How much will Fit Werx contribute to my fundraising efforts?

A) With every pre-event purchase made at Fit Werx, Fit Werx will donate three percent (3%) of your pre-tax spending to your charity of choice.

Q) When will my charity receive the donation from Fit Werx?

A) Fit Werx will make the donation the week of your event either via check or through your online fundraising site.

Q) I have friends and family that cycle but aren’t riding in my event. Can their purchases be put towards my fundraising efforts?

A) Absolutely! All you have to do is tell your family and friends to mention your fundraising efforts at check-out and we will gladly credit their pre-tax spending to your total.

Q) My Charity is not a tax-exempt 501(c)(3)nonprofit, will Fit Werx still make a donation to my charity?

A) Unfortunately, Fit Werx can only make donations to charitable organizations that are classified under the IRS code 501(c)(3) as nonprofit.

Q) Are all my purchases included in this program?

A) Yes. Starting on the day you sign up until the day of your event, every purchase including fitting services, new bike purchase, holiday gift card purchases, etc. will be included.

Fit Werx realizes that charity and benefit rides are important to the folks who are riding for a variety of reasons, as well as the funding needed to help change the future of the beneficiary. We hope that giving back to your event will help accomplish your fundraising goals.

Good Luck!