About Us
“A Better Bike Starts Here.” is not just our slogan, it is our approach to everything we do.
In 2001, Fit Werx was the first company to combine the specialty fit and biomechanical knowledge found only at the very best bicycle fitting studios with the products, selection and mechanical approach only found at the very best cycling shops. Our goal has always been to help cyclists and triathletes of all levels meet and exceed their goals through proper positioning and individualized product selection. We provide a science and research based approach to bicycle fitting and cycling products and do not subscribe to marketing and hype that is not proven. We are one of the founding members of the Master Bike Fitters Association, an international organization dedicated to excellence in bicycle fitting and independent sales and service.
Today, from bicycle fit science to the latest products, Fit Werx continues to focus on remaining at the forefront or the industry. Our fit studios are some of the most technologically advanced available and we carry some of the very best products available. However, more importantly, we realize that all the technology in the world means little without the right people. Our staff is almost exclusively made of career based people, who care about the results of your experience at a personal level and who take pride in being as up-to-date as possible.
Fit Werx co-founder Ian Buchanan, writes Triathlete Magazine’s “Tech Support” column and is the lead advanced fitting instructor for the most established bicycle fitting institute in the world, Serotta International Cycling Institute (SICI). For SICI, Ian regularly instructs other dealers, coaches and bicycle fitters on the state-of-the-art methods in bicycle fitting and technology. Our involvement with SICI not only helps us be aware of the latest developments in cycling science, but also helps us be a direct part of that development process. Our lead fitter at Fit Werx², Dean Phillips, is an advanced fit specialist, one of the most humble accomplished athletes you will ever meet, and a committed researcher on cycling equipment performance. Between performance based fitting methodologies and detailed real world aerodynamic product testing, Dean’s 40K TT time has dropped three minutes in recent seasons. He currently holds multiple TT records on courses where the previous mark was set by riders who have either finished in the top five in the Tour de France or who wore the Stars and Stripes of the U.S. Pro Road National Champion during their career.
We know that you have options and that there are more places than ever advertising bicycle fitting and specialty cycling products. We also know that we remain committed to providing a different experience and making sure you get more than what you expected. By taking a professional, scientific, consultative and individualized approach to fitting and product selection, Fit Werx is proud to provide an environment and level of service that athletes consistently say is unique in the cycling industry.
Thank you for visiting our site and we look forward to not just telling you about the Fit Werx differences, but showing them to you as well. Whether you are looking for a comprehensive bicycle fitting, want to know what tire and wheel combination is the fastest or just want to order or pick-up some chain lubricant, all of our staff is dedicated to keeping ahead of the curve and helping you achieve your cycling or triathlon goals.
